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Wet wipes are expected to increase in value from their 2022 valuation of USD 21.99 billion at a CAGR (compound annual growth rate) of 4.8% between the years 2023 and 2030.
Wet wipes' rising popularity as a hygienic alternative to washing with water is a key factor propelling the market forward. Wet wipes' advantages, such as their ability to keep germs at bay and their convenience as disposables, are driving up demand. The market is being influenced by a number of factors, including the growing number of babies, more urbanization, and higher consumer spending on hygiene goods. Cost, convenience, hygiene, performance, ease of use, time savings, and consumer-centric aesthetics are all factors in the success of the product.
Wet wipes are becoming increasingly popular for personal hygiene needs, especially in areas where potable water is in short supply. People are buying a lot of wet wipes because of their convenience and the fact that they may be used repeatedly before being thrown away. The growing number of infants, combined with urbanization and increased consumer spending on personal hygiene products, is having a noticeable impact on the wet wipes industry. Wet wipes are a rapidly expanding industry because of its many advantageous features, including their low price, portability, convenience, cleanliness, efficiency, speed, and aesthetically pleasing design.
Consumers are being more frugal than usual, opting for widely available, low-priced items rather than more niche, high-priced ones. Because of rising demand, the wet wipes industry has grown thanks in part to the aforementioned factors. The growing number of infants around the world, more urbanization, rising incomes among female consumers, and a heightened awareness of the need of personal cleanliness are all factors in the expansion of the wet wipes industry.
Convenience product purchases have increased as disposable incomes have grown in many countries. Wet wipes are appealing to customers because they are seen as a cost-effective and time-saving option, and because people are willing to spend money on practical products that make their lives easier. Wet wipes are becoming more in demand because more and more women are entering the workforce around the world, increasing their purchasing power and elevating their awareness of personal cleanliness. Numerous solutions, such as flushable, intimate, scented, and feminine wipes, have been developed to help clean and eliminate skin bacteria, hence reducing the risk of infection and irritation.
The increasing focus placed by governments on green procurement requirements, as well as a general movement in consumer preference toward eco-friendly products, are largely responsible for the surge in demand for biodegradable wipes. Biodegradable wipes are designed to be decomposed by bacteria or other organisms without the need for oxygen. As a result, there is less garbage lying around. Customers in industrialized nations including the United States, Canada, France, Italy, Germany, and the United Kingdom are more interested in purchasing biodegradable wipes because of this trend.
You can quickly and easily clean a wide variety of surfaces and products with home wet wipes. They appeal to consumers searching for quick and easy cleaning solutions since they eliminate the need for conventional cleaning processes, such as using a spray bottle and a towel. Wet wipes for the home are expected to see a global demand increase of 6% annually. Wet wipes are a common household item, and they are regularly used to disinfect and clean surfaces in the kitchen, bathroom, and around appliances. Demand for household wet wipes has increased as people become more concerned with personal hygiene, especially in the wake of the COVID-19 epidemic.
Report Coverage
Global Wet Wipes research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Wet Wipes report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Wet Wipes competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Wet Wipes market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Wet Wipes market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Wet Wipes market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Essity Aktiebolag (publ), Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Coloplast, Hindustan Unilever Ltd., Medline Industries Inc., ConvaTec Inc., The Himalaya Drug Company, Domtar Corporation, Johnson & Johnson Private Limited, Hollister Incorporated, Godrej Consumer Products Limited.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Wet Wipes market based on the below-mentioned segments:
Global Wet Wipes Market, By Product Type
Cosmetic Wipes
Baby Wipes
Intimate Wipes
Household Wipes
Global Wet Wipes market, By Technology
Airlaid
Spunlace
Wetlaid
Global Wet Wipes Market, By Sales Channel
Modern Trade
Departmental Stores
Drug Stores
Convenience Stores
Online Stores
Global Wet Wipes market, Regional Analysis
Wet wipes' rising popularity as a hygienic alternative to washing with water is a key factor propelling the market forward. Wet wipes' advantages, such as their ability to keep germs at bay and their convenience as disposables, are driving up demand. The market is being influenced by a number of factors, including the growing number of babies, more urbanization, and higher consumer spending on hygiene goods. Cost, convenience, hygiene, performance, ease of use, time savings, and consumer-centric aesthetics are all factors in the success of the product.
Wet wipes are becoming increasingly popular for personal hygiene needs, especially in areas where potable water is in short supply. People are buying a lot of wet wipes because of their convenience and the fact that they may be used repeatedly before being thrown away. The growing number of infants, combined with urbanization and increased consumer spending on personal hygiene products, is having a noticeable impact on the wet wipes industry. Wet wipes are a rapidly expanding industry because of its many advantageous features, including their low price, portability, convenience, cleanliness, efficiency, speed, and aesthetically pleasing design.
Consumers are being more frugal than usual, opting for widely available, low-priced items rather than more niche, high-priced ones. Because of rising demand, the wet wipes industry has grown thanks in part to the aforementioned factors. The growing number of infants around the world, more urbanization, rising incomes among female consumers, and a heightened awareness of the need of personal cleanliness are all factors in the expansion of the wet wipes industry.
Convenience product purchases have increased as disposable incomes have grown in many countries. Wet wipes are appealing to customers because they are seen as a cost-effective and time-saving option, and because people are willing to spend money on practical products that make their lives easier. Wet wipes are becoming more in demand because more and more women are entering the workforce around the world, increasing their purchasing power and elevating their awareness of personal cleanliness. Numerous solutions, such as flushable, intimate, scented, and feminine wipes, have been developed to help clean and eliminate skin bacteria, hence reducing the risk of infection and irritation.
The increasing focus placed by governments on green procurement requirements, as well as a general movement in consumer preference toward eco-friendly products, are largely responsible for the surge in demand for biodegradable wipes. Biodegradable wipes are designed to be decomposed by bacteria or other organisms without the need for oxygen. As a result, there is less garbage lying around. Customers in industrialized nations including the United States, Canada, France, Italy, Germany, and the United Kingdom are more interested in purchasing biodegradable wipes because of this trend.
You can quickly and easily clean a wide variety of surfaces and products with home wet wipes. They appeal to consumers searching for quick and easy cleaning solutions since they eliminate the need for conventional cleaning processes, such as using a spray bottle and a towel. Wet wipes for the home are expected to see a global demand increase of 6% annually. Wet wipes are a common household item, and they are regularly used to disinfect and clean surfaces in the kitchen, bathroom, and around appliances. Demand for household wet wipes has increased as people become more concerned with personal hygiene, especially in the wake of the COVID-19 epidemic.
Report Coverage
Global Wet Wipes research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Wet Wipes report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Wet Wipes competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Wet Wipes market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Essity Aktiebolag (publ), Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Coloplast, Hindustan Unilever Ltd., Medline Industries Inc., ConvaTec Inc., The Himalaya Drug Company, Domtar Corporation, Johnson & Johnson Private Limited, Hollister Incorporated, Godrej Consumer Products Limited. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Wet Wipes Market from 2021 to 2030.
- Market Forecast for Wet Wipes Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Wet Wipes competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Wet Wipes
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Wet Wipes market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Wet Wipes market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Essity Aktiebolag (publ), Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Coloplast, Hindustan Unilever Ltd., Medline Industries Inc., ConvaTec Inc., The Himalaya Drug Company, Domtar Corporation, Johnson & Johnson Private Limited, Hollister Incorporated, Godrej Consumer Products Limited.
Primary Target Market
- Market Players of Wet Wipes
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Wet Wipes market based on the below-mentioned segments:
Global Wet Wipes Market, By Product Type
Cosmetic Wipes
Baby Wipes
Intimate Wipes
Household Wipes
Global Wet Wipes market, By Technology
Airlaid
Spunlace
Wetlaid
Global Wet Wipes Market, By Sales Channel
Modern Trade
Departmental Stores
Drug Stores
Convenience Stores
Online Stores
Global Wet Wipes market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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